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In :
"La neuropsychologie appliquée à la Vente ? - Une manipulation subtile qui exploite les leviers de la science pour flirter avec les limites de l'éthique."
Un débat Mercury Eloquence (organisé à ESCP Europe le 4 juillet 2018, avec le soutien de la chaire Commerce 4.0 et Michel-Edouard Leclerc)

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